Next best campaign
Match customers with relevant campaigns.
Identify which campaign is most relevant to a customer based on activity and past responses.
Decision workspaceIllustrative demoBusiness signals
Campaign response historyCustomer activityCampaign goals and eligibility
EkamFlow decisioningPrivate modelCustomer C-5016
Campaign match
Engagement patternRecent interest in an additional product
Recommended decisionInclude the customer in a relevant campaign
Continue in an existing workflowCampaign team
Illustrative workflow and sample data.
Put the decision to work
From insight to a practical next step.
Competing campaigns can create overlapping messages. Customer-level recommendations help campaign teams make a clearer choice.
Evaluation measure 01Campaign conversion rate
Evaluation measure 02Revenue per campaign
Evaluation measure 03Unsubscribe rate
Agree on a baseline before rollout. Measures shown are evaluation criteria, not promised results.
Evaluate EkamFlow for a specific business goal.
Discuss the use case, available data, and the next step with the team.